Beyond the Buzzword: Using content and community building for FinTech success
The FinTech industry is extremely fast-moving, but also, extremely saturated. Start-ups are constantly coming up with the "next great thing", every company is suddenly into blockchain, and incumbents are insisting that they are keeping up with the latest trends. However, at the end of the day, many great tech products go unnoticed because they relied too much on the tech and not on what should be the end goal--having someone buy your product or service. What good is your cutting-edge mobile payments app anyway if no one is using it?
Ina Yulo is the global manager for BrightTALK's FinTech community which she launched herself and grew to over 300,000 subscribers. She is responsible for content strategy, speaker outreach, partner relations, audience growth, and engagement. The online and physical events that she organises have featured the leading names in the industry and she advises a client base of tech giants, large banks, new challengers, and professional services firms on how they can create compelling content that reaches their target audience. She is on the Women in FinTech Power List and is a mentor for TheFactory in Oslo, SuperCharger in Kuala Lumpur, and the European Women in Payments Network.
When: Tuesday 3rd of April from 11.00 - 13.00
Where: TheFactory, Nedre Vollgate 3, 0157 Oslo
10.45 - 11.00 - Mingling&Coffee
11.00 - 11.05 - Welcome to TheFactory
11.05 - 13.00 - Beyond the Buzzword: Using content and community building for FinTech success - Ina Yulo
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